Find a bus, train,
tram or bike rental.
A new case study for
sustainable public transit.
Market research
With bus and city bike transit users on the rise in major cities such as Los Angeles and New York City we were challenged to create an incentive-based mobile application for locating the nearest eco-transport options such as any bus, train or bicycle rental for use in larger urban areas. Model originally conceived out of solving the problem of exorbitant parking costs in Downtown Los Angeles.
We polled bus and bike rider alike. Highlights:
"Help me find the bus with the least wait time, but also show me how to get to the bus stop before the bus arrives."
"I'd like to be able to access convenience of bike rentals
that are near the bus stops."
"Give me some benefits of taking the bus or renting
a bike, versus driving."
"I value my time. Make public transit options
more convenient and easy."
User stories
Primary user stories.
Bus riders want to search nearby bus stops, select a stop,
view details, and navigate to the stop.
Public transit riders want to see tangible results and benefits that make transit without a personal auto fast, easy and painless.
Secondary user stories.
Bicycle riders want to search and locate bike rental locations.
Riders want to save bus, tram, train station and bike rental locations for later use.
Ideation
01
Make it fast and easy
Convenience factors such as live navigation to the stop or
bike rental location. Search by start location, destination or nearby stops, display stop arrival times.
02
Eco-Friendly & minimalist
No fluff, no hassle, immediate results
Eco-friendly theme and minimalist aesthetic.
Filter by recommended, fastest, or closest or fewest stops.
03
Create ease & incentives for use eco-friendly transit.
Incentivize public transit users to choose options
other than driving.
Branding
Future iterations
Explore additional features & hypotheses
- Search by destination and display arrival times for the
bus stop and arrival at destination.
- Filter by recommended, fastest, or closest or fewest stops. Convenience factors such as live navigation to the stop or bike rental location.
- Shorten the steps from five to three or four with dynamic page views.
- Implement incentive program featuring points rewards for use at local businesses, attractions, restaurants through choosing and using eco-conscious and public transportation options instead of driving.
