Oregon-based start-up Manzama LLC sought to enhance it’s new product performance and ease of use. The product enabled the ability to query data points or search by keyboard across high density data, trade publications, relative cases, product defects and recalls, product studies, and professional journals.
In the execution or decision making layer, the researcher uses priority information to solve current problem and/or avoid future ones.
Operational, legal, and strategy-focused individuals; research assistants.
Motivations & Challenges:
Meeting information demand and proactive resolution of cases.
Activities for MVP
Look up articles and other published materials.
Maintain a repository.
Manage day to day modifications of subscriptions and feeds.
Sample Use Case
User begins work on a new project, case or subject matter, researches topics, companies etc., around each individual case.
High Level User Stories
Prioritized around redesigning content organization for ease of use, improved hierarchy and simplicity in displaying query results, improved readability and discoverability.
Evaluate and design responsive UI framework, data visualization, usable and beneficial concepts for interaction when querying, researching and customizing large-scale published media streams, managing subscription-based information feeds, displaying data analytics, as well as enhancing product brand recognition.
Eye flow - areas of concentration
Proposed simplified navigation
Lo fidelity wireframe
Lo fidelity activity flow
Ocular Fixation Study
Proposed new grid and fly-out functionality adds width and multiple device adaptability, reduced navigational strain.
Proposed adaptive grid - Mobile
Main panel grid definition
Proposed new visual hierarchy and navigation
Re-grid for ease of use, universal page standards and dimensions
Enable users to focus on one activity or task at a time. Potentially less distraction and overwhelmed by other screen elements competing for their attention. For this to be a benefit, we obviously had to modularize the application in ways that make sense to users and minimize the need or distraction to refer to information contained in other areas.