Manzama
THE CHALLENGE
Oregon-based start-up Manzama LLC sought to enhance it’s new product performance and ease of use. The product enabled the ability to query data points or search by keyboard across high density data, trade publications, relative cases, product defects and recalls, product studies, and professional journals.
Process Deliverables
Customer Definition
The Researcher
In the execution or decision making layer, the researcher uses priority information to solve current problem and/or avoid future ones.
Audience
Operational, legal, and strategy-focused individuals; research assistants.
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Motivations & Challenges:
Meeting information demand and proactive resolution of cases.
Activities for MVP
Look up articles and other published materials.
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Maintain a repository.
Manage day to day modifications of subscriptions and feeds.
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Sample Use Case
User begins work on a new project, case or subject matter, researches topics, companies etc., around each individual case.
Product Definition
High Level User Stories
Prioritized around redesigning content organization for ease of use, improved hierarchy and simplicity in displaying query results, improved readability and discoverability.
Product Hypothesis
Evaluate and design responsive UI framework, data visualization, usable and beneficial concepts for interaction when querying, researching and customizing large-scale published media streams, managing subscription-based information feeds, displaying data analytics, as well as enhancing product brand recognition.