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Chatham Sailing Club

Community website for recruiting membership and crewing; sailing school, and organizing racing and social events. 

Role: Website Admin / Designer 

Tools: 

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The Challenge

To create a community site for sailing club members, events, sailing lessons and increase membership base throughout Coastal Georgia,  South Carolina and the Intracoastal waterways.

Completed site: http://chathamsailingclub.org

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Community Friendly

In 2009 the Chatham Sailing Club was originally formed as go-to club for local sailors in the Savannah, Georgia area to fill in the gaps between existing sailing clubs schedules. Newer objectives are to meet the evolving and diverse needs of its growing member-base.

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Social Sailing and Racing

The main goal for the website is connect with members, provide a club calendar, host and co-host events, sailing races, provide member information, collect dues and registration fees. 

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Sailing School

The sailing school has been a tremendous success and the club would like to expand it's classroom and on-the-water training programs.

Insights

The Chatham Sailing Club is growing rapidly. Members are sailors of all levels and experience. The club hosts both racing and cruising events as well as conservation and volunteer activities around Georgia's intracoastal waterways. 

 From its conception, the club's primary goal has been to provide sailors of all ages the opportunity to participate in sailing activities including racing, cruising, social events, and regattas.

Chatham Sailing Club is a 100% volunteer based organization. All membership dues go to the operational and promotional expenses. Affordable sailing classes are offered to members at the beginner level.

 Free website and hosting services are currently being used and the CSC board would like to re-design and expand the site capabilities to engage, retain and grow the its membership community.

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Use Case 1

"We want to reach a wider audience and leverage unpaid digital media channels."

SOLUTION
Integrate the new site with social media, partnerships, racing affiliates, coastal events, and unpaid media campaigns.

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Use Case 2

"Create a platform for sharing our passion for sailing and the variety of amazing social and competitive activities our members enjoy."

SOLUTION

Convey the uniqueness of coastal Georgia and the low country sailing culture.

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Use Case 3

"We want to create an egalitarian community that supports fun, learning and participation of sailors from all levels of skills and experience." 


SOLUTION

Provide resources for learning, including affordable, fun, hands-on, weekend sailing courses.

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Moodboard

Keywords:

Community and family-friendly
All levels of ability

Cruising, racing, social events
Sailing year-round
Sailing education
Trustworthy
Knowledgable
Safety
For all ages
Warm, friendly, welcome

 

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Personas

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Styles & Grid

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Framework

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Simple first-round 6-page architecture. Low fidelity wireframes were designed for five basic user flows : membership info, calendar, sailing school, membership dues, race registration via regatta network, and ordering CSC swag.

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Hi-fidelity mockups

Entry

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About

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Initial requirements for redesign of home and about pages, and the addition of events and learn to sail pages.

New Brand

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Additional Features & Iterations

New pages

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Event Calendar

Event pages

Home / Member News

Friends of CSC

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Results

The CSC media and web solutions is ongoing process of design, additional services and upgrades. The club experienced membership growth of 300% between 2021 and 2023, and continues to grow, evolve and service the sailing community of Coastal Georgia and South Carolina.

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