Extensive background in digital, mobile, internal, e-learning, enterprise product design and cross-functional teamwork, bridging product, engineering and business strategy.

Product visioning: participatory/collaborative and outcome-focused design and product management.
 

Human-first design: from value and ROI-driven insights to intuitive experiences, emphasis on accessibility, minimalism & scalability.
 

Skills & Tools: Design thinking, user research and relative tools; design language systems and brand continuity; product management and analytics platforms, usability testing tools; Microsoft Teams, Jira, Confluence; Generative AI, Zoho, Adobe Creative, CMS, prototyping platforms Figma, Visily, Framer, Sketch and Stitch.
 

Evaluative & Applied Research: Interview, survey, focus group, use case and desirability studies; biometrics, ethnographic, correlational/longitudinal studies; performance metrics & analytics, KPIs, competitive analysis, and baseline-target & task analyses.
 

Usability Testing: Heuristics, cognitive analysis, experimental/hypothesis testing; multii-variant A/B testing; clickstream and navigational testing.

Product Management: coordinating clients, stakeholders, and project owners to gather and synthesize data while leading design teams to consistently deliver unique and meaningful experiences.
 

Digital Learning: instructional design, SME content review and facilitating design workshops across teams, partners and organizations. Currently a part-time design educator, mentor and SEO certified educational content reviewer.